Viking River Cruises wanted to raise awareness of the Viking brand and river cruise industry. The ask was to create a website and promotional brochure that highlighted the many things travelers enjoy on Viking River Cruises in China, including celebrity chefs; five-star destination restaurants; spacious, beautifully appointed ships; and itineraries that take travelers off the beaten path.
The success of the print and website campaign for China resulted in additional work for the agency that focused on cruises in other destinations. Brand awareness more than doubled in the years that followed.
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