When volatility hit the stock market during the financial crisis, BTIG wanted to advertise its high-touch, personalized service as a way to not only survive, but thrive, during the tumultuous times.

A new website and series of ads were created to highlight the many benefits of working with the boutique investment firm. The tone of the headlines and copy reflected the company's confidence and optimism in helping clients navigate the ups and downs of the market.

* Click an image to view an enlarged version.